by Brian Anderson | Jun 8, 2016 | Blog
As the traditional sales funnel begins to lose its effectiveness with today’s buyers, B2B marketers are learning to “flip their funnel” by focusing on customer experience to identify prospective buyers, expand their reach into target accounts and...
by Brian Anderson | May 25, 2016 | Industry News
Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states...
by Brian Anderson | May 24, 2016 | Industry News
InsideView, a market intelligence platform, launched a new add-on solution designed to provide users insight into the different types of technology being leveraged by prospective customers. This information can enable marketing and sales teams to target and engage...
by Brian Anderson | May 20, 2016 | Industry News
Call intelligence company Invoca unveiled its new platform for the Salesforce Marketing Cloud designed to connect inbound phone calls to the user’s email marketing initiatives. This can help B2B marketers accurately attribute emails to revenue, identifying...
by Brian Anderson | May 18, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has acquired Internal Results, a B2B lead generation solutions provider, for an undisclosed fee. The acquisition aims to expand Madison Logic’s international reach and provide its users with a...
