by Brian Anderson | Apr 13, 2016 | Industry News
Demand Gen Report has had its finger on the pulse of account-based marketing (ABM) for quite some time, and a continuing hurdle many B2B marketers face when pitching the strategy is overcoming the status quo of lead generation. Vanity metrics, such as the number of...
by Brian Anderson | Apr 12, 2016 | Industry News
Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B organizations. The solution analyzes a variety of customer journeys and prospective buyers to map marketing and sales touchpoints that can...
by Brian Anderson | Apr 11, 2016 | Solution Spotlight
Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and persona marketing, and focuses on them through content marketing on social channels, such as Facebook and Twitter....
by Brian Anderson | Apr 8, 2016 | Industry News
With Andy MacMillan, Act-On Software In an interview with Demand Gen Report, Act-On Software CEO Andy MacMillan discussed the new path the company is taking after the departure of founder and former CEO Raghu Raghavan at the end of March. MacMillan also discussed how...
by Brian Anderson | Apr 8, 2016 | Demanding Views
The wider you cast the net, the more fish you’ll catch. The saying holds true for marketing too. Broaden your demand gen strategies to engage new markets and you’ll uncover untapped opportunities to grow your pipeline and increase conversion rates. But...
