by Brian Anderson | Apr 8, 2016 | Industry News
To better engage with prospective buyers, marketers need a holistic view of the customer journey to provide personalized, two-way conversations, according to research conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo. The study shows that a...
by Brian Anderson | Apr 6, 2016 | Blog
[View the story “The #B2Bbuzz: Metrics, Targeting & Messaging Are Key Challenges For Campaign Optimization” on Storify]
by Brian Anderson | Apr 5, 2016 | Demanding Views
Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on...
by Brian Anderson | Mar 31, 2016 | Industry News
IBM announced it will acquire cloud consulting and implementation services provider Bluewolf, known as one of Salesforce’s top strategic partners. Financial details for the acquisition were not disclosed, but Re/Code reported the deal at about $200 million,...
by Brian Anderson | Mar 31, 2016 | Industry News
Content syndication and lead generation services provider NetLine Corporation announced revenue increased 32% compared with 2014 in its fiscal year 2015 results. The company said it also had a 70% client retention rate for the year. Netline attributes the growth to...
