by Brian Anderson | Mar 10, 2016 | Industry News
SqueezeCMM, a content marketing measurement provider, launched a new module within its platform designed to help B2B marketers effectively track leads and conversion from native advertising. The module provides a centralized view where users can see performance data...
by Brian Anderson | Mar 10, 2016 | Industry News
In the company’s continued effort to push upmarket with its marketing automation product, Marketo announced that it has partnered with Accenture to strengthen relationships with current and prospective accounts for both parties. As part of the partnership,...
by Brian Anderson | Mar 9, 2016 | Industry News
With more buyers looking to colleagues and peers to research buying decisions, B2B organizations such as Dashlane and Booker Software are turning to online review platforms to enhance their marketing efforts. These review sites can provide credible user experiences...
by Brian Anderson | Mar 7, 2016 | Industry News
Microsoft announced the launch of a “spring wave” of Microsoft Dynamics CRM 2016 software in Q2 of 2016. The new release will focus on integrating two of the company’s recent acquisitions: FieldOne, a field service management solutions provider, and Adxstudio, a...
by Brian Anderson | Mar 2, 2016 | Blog
[View the story “The #B2Bbuzz: Credibility Will Lead Your Content To Victory” on Storify]
