by Brian Anderson | Feb 5, 2016 | Industry News
BrightFunnel, a marketing attribution solution provider, unveiled its ABM Analytics offering designed to give B2B marketers the ability to measure their ABM initiatives in the context of all their marketing efforts to optimize overall campaign effectiveness. The...
by Brian Anderson | Feb 4, 2016 | Industry News
SharpSpring, a cloud-based marketing technology provider, reported a 200% year-over-year increase in its user base. About 3,000 businesses currently use the company’s services. Since launching its marketing automation platform in 2014, SharpSpring was positioned...
by Brian Anderson | Feb 2, 2016 | Solution Spotlight
ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content. Features/Functions Delivered through interactive newsletters, blogs, social and...
by Brian Anderson | Feb 2, 2016 | Industry News
Predictive marketing provider Lattice Engines shared its financial results for Q4 2015, noting that it quadrupled new bookings resulting in the biggest revenue quarter in company history. Some of Lattice Engines’ new clients signed in 2015 include Hootsuite,...
by Brian Anderson | Feb 1, 2016 | Demanding Views
We all have heard the buzz about data-driven marketing, data analytics and Big Data. For about 95% of B2B companies, none of these strategies are working because their data isn’t smart. So now you’re asking, what’s smart data? Simply it’s...
