by Brian Anderson | Jan 26, 2016 | Financial News
Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led by Battery Ventures. The investment will be used to enhance the platform’s video analytics capabilities and provide greater customer insight for B2B...
by Brian Anderson | Jan 25, 2016 | Industry News
Almost two-thirds (65%) of marketing teams don’t have a marketing automation platform (MAP), according to recent findings in a study conducted by Openprise — a data automation solution provider. The inaugural MarTech Data Report is based on responses from more...
by Brian Anderson | Jan 21, 2016 | Industry News
Sales enablement platform provider LiveHive unveiled several new features, including LiveClip, a tool designed to obtain a prospect’s contact information from online content and company websites. LiveClip intends to help sales teams: Save time and resources...
by Brian Anderson | Jan 19, 2016 | Solution Spotlight
Social123’s contact data management solution positions B2B marketers to append their contact records with social data to enable deeper segmentation, enhanced personalization and targeting. Features/Functions Using the social data provided by Social123, contact...
by Brian Anderson | Jan 19, 2016 | Industry News
Skyword, a content marketing platform provider, unveiled a new integration with Google Analytics that is designed to provide a more complete view of content performance and position content marketers to enhance content quality. The integration intends to add Google...
