by Brian Anderson | Jan 18, 2016 | Financial News
MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and...
by Brian Anderson | Jan 15, 2016 | Demanding Views
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales...
by Brian Anderson | Jan 15, 2016 | Industry News
Invoca, a call tracking and analytics solution provider, has launched Invoca for Performance Marketers, a platform designed to help businesses increase revenue through inbound phone initiatives by offering real-time call routing and conversation analysis. Features of...
by Brian Anderson | Jan 14, 2016 | Industry News
ToutApp, a sales enablement solution provider, has launched Sales Campaigns, a platform designed to help sales managers and reps simplify workflow and optimizing time management. This new product positions sales reps to automate and organize emails, phone calls and...
by Brian Anderson | Jan 13, 2016 | Industry News
B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are...
