by Brian Anderson | Jan 12, 2016 | Demanding Views
You put a lot of work into your email marketing campaigns, and you don’t want to waste all that effort by having large percentages of your emails bounce. Email deliverability is a hot topic today — as technology gets more advanced, it gets harder to identify and...
by Brian Anderson | Jan 12, 2016 | Solution Spotlight
True Influence’s InsightBASE is designed to track online buyer behavior, positioning B2B marketers to engage with prospects before they interact with a salesperson. Features/Functionality InsightBASE is designed to monitor the online activity of individuals...
by Brian Anderson | Jan 12, 2016 | Industry News
Evergage, a real-time personalization solution provider, has raised $10 million in a Series B funding round led by Arrowroot Capital. The latest round, which brings the company’s total venture capital investment to $21 million, is intended to help expand its...
by Brian Anderson | Jan 11, 2016 | Industry News
Email marketing service provider StreamSend unveiled its new ScreenPopper offering, which positions marketers to create customized popup ads designed to drive new leads into the funnel with personalized content. The tool is designed to enable users to track how...
by Brian Anderson | Jan 8, 2016 | Blog
[View the story “#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016” on Storify]
