by Brian Anderson | Jan 8, 2016 | Financial News
Predictive intelligence provider 6sense has tripled its annual recurring revenue since the beginning of 2015. The company attributes the continued growth to new talent with key hires in sales, data science and product management. In addition, former Brocade and NetApp...
by Brian Anderson | Jan 7, 2016 | Industry News
Online conferencing and webinar services provider ReadyTalk will enhance its existing integration with Marketo, positioning users to gain insight from in-event chat interactions to supplement data from attendee polls and surveys. The integration also strives to...
by Brian Anderson | Jan 6, 2016 | Industry News
Salesforce has signed a definitive agreement to acquire SteelBrick, a quote-to-cash software provider. The deal is worth approximately $360 million, according to a filing to the U.S. Securities and Exchange Commission. SteelBrick is a quote-to-cash software and...
by Brian Anderson | Jan 4, 2016 | Industry News
With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive shows that more than half (59%) of B2B companies report that one-third of their customers place orders online. Research shows that...
by Brian Anderson | Jan 1, 2016 | Demanding Views
In the world of B2B marketing, we often talk about the importance of people — whether that means understanding your company’s audience, personalizing content or connecting with customers on an emotional level. But the “people” part of the marketing equation...
