by Carol Krol | Apr 20, 2017 | Industry News
Marketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed. The company said ToutApp will fortify its strategy and portfolio of solutions for aligning sales and marketing and enhancing engagement, which...
by Carol Krol | Apr 20, 2017 | Industry News
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data...
by Carol Krol | Apr 12, 2017 | Industry News
Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The...
by Carol Krol | Apr 6, 2017 | Industry News
On the eve of its Marketing Innovation Summit in San Francisco, Demandbase announced it has launched a partner program with technology and agency partners to provide education and sales support so that clients can integrate ABM strategies with other technologies and...
by Carol Krol | Mar 29, 2017 | Blog
Account-based marketing (ABM) has become a powerful way for B2B marketers to connect with their most valuable customers and prospects, and many companies are beginning to implement it throughout the organization. The latest buzz around artificial intelligence (AI),...
