by Carol Krol | Aug 25, 2015 | Industry News
Salesforce unveiled the Salesforce Lightning Experience for Sales Cloud, an extension of its Salesforce1 platform designed to enable salespeople to build their own pipelines and drive their own campaigns in an easy-to-use interface. The company also said its Sales...
by Carol Krol | Aug 12, 2015 | Industry News
B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing heavily to get up to speed this year. They still have a long road ahead, but early wins by progressive marketers are garnering major attention...