by Carol Krol | Mar 28, 2017 | Industry News
Radius announced it is making its B2B contact and account data consortium, The Network of Record, available to all customers of the Radius Revenue Platform, its software platform. Prior to the announcement, Radius clients were charged for data based on their needs....
by Carol Krol | Mar 8, 2017 | Industry News
Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful and help them close deals quicker,...
by Carol Krol | Mar 1, 2017 | Industry News
The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting...
by Carol Krol | Feb 15, 2017 | Industry News
Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple channels that will grab the attention of and connect with easily distracted prospects. You also need to know if that content is...
by Carol Krol | Jan 4, 2017 | Blog
CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at...
