by Carol Krol | Dec 14, 2016 | Industry News
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating customer journey maps. These visual frameworks help companies understand buyer needs and preferences throughout all points of engagement. Journey mapping...
by Carol Krol | Nov 30, 2016 | Blog
Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes. Earlier this month, I moderated a panel at...
by Carol Krol | Nov 17, 2016 | Industry News
Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25 billion U.S. stock market debut. Reuters, quoting sources familiar with the situation, said the company could go public as soon as...
by Carol Krol | Nov 16, 2016 | Industry News
B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura Ramos, VP and Principal Analyst at Forrester Research, in her keynote remarks at Vidyard’s Viewtopia conference in San Francisco in November. Content marketers...
by Carol Krol | Oct 12, 2016 | Blog
I attended Dreamforce last week, Salesforce’s annual marketer takeover of the city of San Francisco, and I know two things: Like many of my colleagues in the industry, I’m playing catch-up this week with emails, projects and customer requests; and...
