by Carol Krol | Oct 5, 2016 | Industry News
Image Source: Instagram Artificial intelligence (AI) and machine learning are by far the biggest innovations — and topics of discussion — for marketers at Salesforce’s Dreamforce 2016 Conference in San Francisco this week. Salesforce, which just debuted its...
by Carol Krol | Sep 14, 2016 | Industry News
Driving B2B sales requires identifying the right customers within an organization, an age-old marketing and sales challenge. With 6.8 stakeholders involved in an average B2B purchase, according to CEB, doing that can be difficult. “It’s tough to get a buying...
by Carol Krol | Aug 15, 2016 | Blog
Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education and engages buyers throughout the customer life cycle. Our live #B2Bbuzz Twitter chat featured industry experts at companies including Uberflip,...
by Carol Krol | Aug 9, 2016 | Financial News
Account-based marketing company Engagio has raised $22 million in Series B funding, led by Norwest Venture Partners, with participation from FirstMark Capital and Storm Ventures. The latest financing will be used to scale its sales and marketing teams, accelerate...
by Carol Krol | Jul 26, 2016 | Case Studies
PRNewswire modernizes its marketing strategy with the help of demand gen consulting firm Annuitas. Challenge PRNewswire had a traditional approach to marketing that wasn’t serving the company well as the industry evolved online. Campaigns were not targeted,...
