by Carol Krol | Jul 11, 2016 | Industry News
eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal...
by Carol Krol | Jun 22, 2016 | Blog
As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools....
by Carol Krol | Jun 7, 2016 | Industry News
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their roles in the next three to five years, according to an Association of National Advertisers (ANA)/Business Marketing Association (BMA) study...
by Carol Krol | Jun 1, 2016 | Industry News
Eighty percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, according to new research from SiriusDecisions. Only 20% of buying decisions are made based on the offering or price. Megan Heuer, VP-Research at...
by Carol Krol | May 25, 2016 | Blog
SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address what it called the “art and science of identifying and prioritizing customer needs.” I have to confess that the...
