by Carol Krol | Apr 26, 2016 | Industry News
Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or partially dedicated to managing ABM-specific programs, according to preliminary findings from SiriusDecisions’ 2016 State of Account-Based Marketing...
by Carol Krol | Apr 21, 2016 | Industry News
Demandbase announced they have launched the ABM Leadership Alliance, a group of ABM-focused technology and data vendors. The consortium consists of experts from companies including Bizible, Demandbase, Get Smart Content, LookBookHQ, Optimizely, Oracle Marketing Cloud...
by Carol Krol | Apr 19, 2016 | Industry News
Demandbase has partnered with Oracle Marketing Cloud to introduce an account-based marketing automation (MA) solution. Called Demandbase Account-Based Marketing Automation, the solution will position B2B marketers to implement account-specific campaigns directly in...
by Carol Krol | Apr 13, 2016 | Blog
As a journalist, I’ve covered the evolution of marketing and advertising for 15+ years, with a focus on direct and digital marketing. Direct marketers in particular have been powerful advocates of predictive analytics and data mining for one-to-one customer...
by Carol Krol | Mar 23, 2016 | Blog
Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. As a result, they are beginning to borrow from the software developer playbook, according to Scott Brinker, editor of chiefmartec.com and founder and CTO...
