by Christina Cargulia | Sep 23, 2022 | Demanding Views
Fairly recently, I had a bone to pick with marketing. Specifically, B2B marketing. All around me, I watched as consumers began consuming content differently. They’d listen to a podcast on their commute, watch a YouTube video during their lunch break and stream...
by Christina Cargulia | Sep 22, 2022 | Industry News
Crunchbase, a prospecting platform, revealed a new integration with HubSpot, a CRM platform. The goal is to help users build and track their pipeline with a single, easy-to-use solution. This integration means HubSpot users can push leads found on Crunchbase directly...
by Christina Cargulia | Sep 22, 2022 | Industry News
Seismic, a sales enablement platform, partnered with Microsoft for its seller experience application, Viva Sales. Together, the companies aim to transform the future of sales and streamline daily workflows for the modern salesperson. In breaking down silos of...
by Christina Cargulia | Sep 21, 2022 | Industry News
6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched “The Empowered CMO Board Book” aimed at propelling female Chief Marketing...
by Christina Cargulia | Sep 21, 2022 | Industry News
Validity, a data quality and email marketing success solution, launched two free tools specifically for Salesforce users at Dreamforce 2022, an annual event that brings together the global Salesforce community. DeDuped is a duplicate assessment tool designed to...