by Demand Gen Report Team | Nov 29, 2011 | Industry News
Raghavan said a key driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution, a real-time lead and opportunity barometer designed to provide a graphical dashboard within Salesforce.com. The solution is aimed at helping salespeople focus...
by Demand Gen Report Team | Nov 22, 2011 | Industry News
In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year....
by Demand Gen Report Team | Nov 22, 2011 | Industry News
By David Lewis, CEO, DemandGen International Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step...
by Demand Gen Report Team | Nov 21, 2011 | Industry News
During BtoB Online’s Mobile Summit, Weide shared best practices for mobilizing campaigns. Key considerations highlighted during the presentation include: the rapid growth of mobile and tablet adoption; developing an efficient plan for mobile ad spend; search...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
Additionally, the system did not automatically track prospect demo activity, which require salespeople to manually update records in Reed’s sales force automation (SFA) system. Earlier in 2011, Reed’s management team decided to replace the company’s...
