by Demand Gen Report Team | Oct 25, 2011 | Industry News
Content marketing is not new, but the way buyers evaluate their needs, understand the possibilities and select with whom to do business is radically different. The combination of the web, mobile and social means buyers look for information from up to 11 sources before...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
“The iPad is supporting business mobility like never before,” said Joe Gustafson, CEO, BrainShark. “At the same time, and as the mobile workforce continues to grow, the need to present PowerPoints on the iPad is becoming more critical. We’re pleased to offer the...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
“We need the tools to capitalize on online interactions in real time but, before Demandbase, there were no BtoB-focused solutions to help us optimize our web conversion,” said Amit Varshneya, VP Marketing at Hexaware, a Demandbase customer engaged through the Eloqua...
by Demand Gen Report Team | Oct 21, 2011 | Industry News
“[BtoB marketers have subscribed to the idea that] if you build the great content, prospects will come,” Payne said. “But that’s not really how we consume and find content today. Content going forward isn’t just about the right message in the right place....
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Act-On, which targets the SMB market, saw a 20% increase in revenue from Q2 to Q3. The company also experienced a 400% increase in revenue compared to the same time last year. The company, which acquired the assets on Marketbright in July 2011, also added 154 new...
