by Demand Gen Report Team | Oct 4, 2011 | Industry News
LoopFuse recently announced enhancements to the latest release of its marketing automation suite, including role-based security permissions and custom event tracking. The new functionality will be available to customers using both the paid and free versions of...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
By Michael Shanker, CEO & Director, Extraprise For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of questions to...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
Microsoft sought a better way to engage with decision makers for core IT infrastructure, business productivity and application development, but was having trouble moving its enterprise sales group and channel partners from the traditional product/solution...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
Additionally, sales teams must be prepared to have strategic, problem solving, value-creating and differentiated conversations, rather than traditional product, feature, benefit pitches. “Sales professionals must become more proficient with online selling,” said Jim...
by Demand Gen Report Team | Oct 4, 2011 | Industry News
While testing the new service on a list provided by one of its existing customers — a global provider of workforce management solutions — ZoomInfo found that nearly 63% of the email addresses were invalid, which is a common problem for marketers. “Because of the high...
