by Demand Gen Report Team | Sep 13, 2011 | Industry News
The email marketing solution is available on the salesforce.com AppExchange and is designed to enable users to create, send and track targeted emails to their customers within Salesforce products. One of the top 20 most popular paid applications on AppExchange,...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
Competitive vendors also agreed that the prospect of having a publicly backed company in marketing automation could raise the bar on spending and investments. “This is one more indication that the marketing technology market — and specifically marketing...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
The survey found more BtoB buyers were doing more “window shopping,” as 21% of respondents said they determined their budget after multiple bids and 16% said they were willing to take from another line item after need was established/clear. “Budget has not gone out...
by Demand Gen Report Team | Sep 7, 2011 | Industry News
By Lisa Cramer, President and Co-Founder of LeadLife Solutions It’s a challenging time from a sales and marketing perspective. Buyers have changed their process when purchasing products and services. Accordingly, the leverage in the equation between sellers and...
by Demand Gen Report Team | Aug 31, 2011 | Industry News
The upcoming book, The Social Media Sales Revolution, hones in on the new age of marketing and how sales can optimize their time and efforts via social media. DemandGen Report caught up with authors Landy Chase and Kevin Knebl, for more insights on the changing...
