by Demand Gen Report Team | Jun 13, 2011 | Industry News
“Consumers are interacting with brands in real time across email, mobile, social media and the web, and marketers must make the most of the opportunity to effectively engage,” said Scott Dorsey, ExactTarget Co-Founder and CEO. “By bringing the power of Marketo to the...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
The term “virtuous cycle” refers to any sequence of events whose end-result restarts the sequence of events all over again, ending this time in a better result, which restarts the cycle once again, and so on. Each result causes the cycle to repeat, leading to an even...
by Demand Gen Report Team | Jun 10, 2011 | Industry News
“The mardevdm2 brand [is designed] to continue to address [marketers’] data needs, while expanding into other areas they may need help with, such as filling in the gaps in their marketing strategy,” said Zina Manda, Director of mardevdm2. “The marketing...
by Demand Gen Report Team | Jun 9, 2011 | Industry News
In a recently published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
According to SiriusDecisions data, less than 20% of BtoB companies said their staffs have the technology skills they need. Further validating the critical training challenge, the survey also found that 70% simply have no budget for technology training. During the...
