by Demand Gen Report Team | Jun 2, 2011 | Industry News
The report found that companies utilizing ZoomInfo’s business contact information experienced higher year-to-year growth in the following KPIs: • Overall revenue; • Average closed deal size; • Percentage of field sales representatives achieving quota; • ...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
Raghavan said the company plans to allocate the funds primarily to the continued expansion of its marketing, global sales and service teams. Act-On recently opened its UK sales subsidiary in partnership with Pipedream Marketing. The new capital will also enable Act-On...
by Demand Gen Report Team | Jun 1, 2011 | Industry News
“We have found that some of the companies who are best aligned on internal tactics are least aligned on buyers,” he said. “We are not suggested to totally do away with the funnel, but more putting it in its proper place. The funnel is a 110-year old concept that tries...
by Demand Gen Report Team | May 31, 2011 | Industry News
Joe Pulizzi, Executive Director of the Content Marketing Institute, addressed this gap during a recent webinar hosted by DemandGen Report, titled, “The Role of Content in Driving Leads.” During the presentation, Pulizzi pointed out that simply having content...
by Demand Gen Report Team | May 31, 2011 | Podcasts
DemandGen Report sat down with Jeff Ernst, Principal Analyst at Forrester Research, after he presented the opening keynote session at the recent DemandCon event. Ernst kicked off the event with the somewhat controversial suggestion that sales and marketing executives...
