by Demand Gen Report Team | May 17, 2011 | Industry News
Gaines pointed out that “accountability and a rigorous content approach” is key to increase program effectiveness. He added that the extending menu of content options is also posing a challenge and opportunity for BtoB organizations. “Best-in-class organizations...
by Demand Gen Report Team | May 17, 2011 | Industry News
As you know, there have been many new draft laws put out over the last year that are trying to put control of how consumers’ information is used. For the record, I like that, but most of the laws seem deem target marketing as a bad thing when it’s not....
by Demand Gen Report Team | May 16, 2011 | Industry News
The Fifth Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three winning companies: · F5 — Dave Janssen, Vice President, Worldwide Sales Operations; and Kirby Wadsworth, Vice President, Global Marketing; · Iron...
by Demand Gen Report Team | May 16, 2011 | Industry News
At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
by Demand Gen Report Team | May 13, 2011 | Podcasts
At the recent SiriusDecisions conference in Arizona, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of...
