by Demand Gen Report Team | Mar 30, 2011 | Industry News
Industry vendors are already speculating whether the acquisition will lead to further expansion of the Marketing Cloud or move Salesforce.com deeper into the Revenue Performance Management space being championed by Eloqua and Marketo. Eloqua CEO Joe Payne commented on...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Why? To start, there is simply too much data, and it’s impossible to make all of it actionable even with automated technology. But more importantly, most organizational functions still operate in silos. Each function has a specific set of tools and technologies...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
Reed noted that retargeting techniques may become more difficult if such an act is put into effect. “If users can no longer be tracked using cookies all sequential and targeted advertising options are compromised,” he said. In the world of extended buying cycles were...
by Demand Gen Report Team | Mar 29, 2011 | Industry News
ZoomInfo Community Edition is aimed at simplifying the contact sharing process, as ZoomInfo does not require users to manually upload contacts, nor is access “metered” based on the number of contacts contributed. The new plug-in offering comes on the heels...
by Demand Gen Report Team | Mar 28, 2011 | Industry News
InsideView said it will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million BtoB sales people worldwide. InsideView will also continue to invest in market education, with programs like...
