by Demand Gen Report Team | Mar 18, 2011 | Industry News
But Open Stories fits neatly into the broader discussion that dominated this year’s SXSWi: The Digital Conversation. While the speakers, panels and town hall chats spanned across several industries – journalism, manufacturing, gaming, philanthropy, marketing,...
by Demand Gen Report Team | Mar 17, 2011 | Industry News
“Adobe is focused on working closely with marketers to create valuable and meaningful connections with their target customers,” said John Mellor, Vice President of Strategy and Business Development, Omniture Business Unit, Adobe. “Through our ongoing partnership with...
by Demand Gen Report Team | Mar 16, 2011 | Industry News
The company had been a rumored acquisition target in 2010, and has spent much of the last six months tightening its organization to operate profitably. As part of that reorganization, the company has promoted Sam Weber, previously the COO, to the position of CEO....
by Demand Gen Report Team | Mar 15, 2011 | Industry News
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and...
by Demand Gen Report Team | Mar 15, 2011 | Industry News
The new book Content Rules fills that void by providing a roadmap on how to create content that engages customers and prospects. Filled with real-world examples and usable insights, the book provides specific business cases for both BtoB and BtoC marketers. In...
