by Demand Gen Report Team | Mar 7, 2011 | Industry News
Founded in 2009, the Marketing Cloud is a partnership program for marketing-focused companies designed to make internal marketing operations more efficient and external marketing programs more effective. Marketing Cloud partners have a common goal of enabling...
by Demand Gen Report Team | Mar 3, 2011 | Industry News
Saiya sees the combined SAS and Assetlink offering as a way to make it easier for marketers to plan, create and optimize marketing programs. For marketers, he believes it will lead to more efficient marketing and media planning, with an emphasis on driving leads and...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
With talk of the recession finally showing a light at the end of the tunnel, I recently unearthed that article in the hopes of updating it with all sorts of fresh, new insights into how to make your marketing program thrive in a post-rollercoaster business world....
by Demand Gen Report Team | Mar 1, 2011 | Industry News
While the features and functionalities of automation are helping marketers reach prospects and move them through the sales funnel more efficiently, experts emphasize the need for a clearly defined approach to get the most out of this game changing technology. Hidalgo...
by Demand Gen Report Team | Mar 1, 2011 | Industry News
The Pedowitz Group will participate in ongoing training on current and future versions of Aprimo Marketing Studio On Demand to support its dedicated Aprimo solutions team. “Aprimo is truly defining the Integrated Marketing Management software market,” Pedowitz...