by Demand Gen Report Team | Feb 23, 2011 | Industry News
“The lack of customer knowledge, coupled with disparate data sources and a barrage of industry marketing, make it difficult for a customer to find applicable offers and act upon them,” said Mike Callahan, Manager, Financial Services at Neolane. “The financial services...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
For example, let’s look at a company attempting to get appointments for a software product demo. In one week, three callers get a total of seven appointments. Not bad. However, one rep has double the number of conversations and double the “no interest” rate of...
by Demand Gen Report Team | Feb 23, 2011 | Industry News
The acquisition marks an important step in Constant Contact’s ability to offer small organizations a platform to launch and monitor customer engagement campaigns across multiple channels, including email, social media and events. By understanding how their...
by Demand Gen Report Team | Feb 15, 2011 | Industry News
So take your protein pills, put your helmet on and get ready to soar as the Sales Sniper Pilots take full ground control of their sales productivity, intelligence, and social tools and make a perfect landing on their target buyers. The following are eleven smart...
by Demand Gen Report Team | Feb 15, 2011 | Industry News
“Most companies really don’t have any idea of where they are today in the area of lead management, especially as it relates to a lead management framework,” Hidalgo said. “You have to work at it and in order for it to stick you have to understand this about...
