by Demand Gen Report Team | Dec 14, 2010 | Solution Spotlight
The 5 Hot New Apps featured include solutions for telesales, revenue marketing, social segmentation, lead management and database tools. All of the solutions feature proven integration with the salesforce.com platform and are readily available or scheduled for release...
by Demand Gen Report Team | Dec 14, 2010 | Demanding Views
There was a big underestimation of what it would take to overcome those challenges: robust data management, accurate reporting, finding the right people (once everyone really figured out who they are), building the right processes and understanding the intricacies of...
by Demand Gen Report Team | Dec 7, 2010 | Demanding Views
This revolution challenges the definition and future of the marketing function, and its talent has been percolating under a slow boil for years in the halls of companies large and small. It is a revolution long overdue and offers an exciting opportunity to restore...
by Demand Gen Report Team | Nov 30, 2010 | Demanding Views
Based on the chapter, The Truth About Sales, from my new book, “The Truth About Leads,” this article looks at obstacles related to sales success. First a few facts: Hunters, farmers and beaters. Hunters kill, beaters beat the bushes for opportunities, and farmers farm...
by Demand Gen Report Team | Nov 23, 2010 | Demanding Views
Any time an idea goes digital, voices rise up on all sides of the argument. With curation, some think there’s too much content now for people to manage, and so it must be done automatically. I have problems with that, starting with robots replacing people (think...
