by Demand Gen Report Team | Nov 15, 2010 | Demanding Views
How do you keep the momentum going? How can you take the BtoB white paper’s core content idea and increase its value to your audiences, while extending its value to your company’s top line (thereby stretching your content marketing budget too)? 1. ...
by Demand Gen Report Team | Nov 8, 2010 | Demanding Views
In addition, almost 50% of the respondents said they were using LinkedIn more for research and prospecting that a year before. Here is a good visual of what this looks like when compared to Twitter and Facebook: It’s Time to Get LinkedIn to LinkedIn –...
by Demand Gen Report Team | Nov 2, 2010 | Demanding Views
Breaking down the “more complex sales cycle,” Pardot CEO David Cummings and COO & Co-Founder Adam Blitzer explore strategies to help marketers “Think Outside the Inbox” in their new book. As part of an exclusive interview with DemandGen Report, Cummings talks...
by Demand Gen Report Team | Oct 28, 2010 | Podcasts
Featuring: Joe Payne, CEO, Eloqua (Length – 23:36) Podcast Powered By Podbean
by Demand Gen Report Team | Oct 26, 2010 | Demanding Views
Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. For many BtoB CEOs, they are witnessing the conventional strategies associated with sales and...
