by Demand Gen Report Team | Jul 26, 2010 | Demanding Views
DemandGen Report recently caught up with Reece to find out what the PRAISE acronym means for marketers, how to effectively leverage research in planning and how marketers can tap the mobile phone for campaign optimization. DemandGen Report: “Real Time Marketing for...
by Demand Gen Report Team | Jul 20, 2010 | Demanding Views
Pressure to generate more qualified leads, deliver ROI and, at the same time, integrate our departments, our data and our channels — all in the face of shrinking budgets and a lagging economy — are forcing sales and marketing to reinvent the way we do our jobs. And...
by Demand Gen Report Team | Jul 13, 2010 | Demanding Views
Recently we interviewed sales strategist Jill Konrath about her new number Amazon sales book, “SNAP Selling: Speed Up Sales & Win More Business with Today’s Frazzled Customers.” Konrath’s first book, “Selling to Big Companies,” was selected a...
by Demand Gen Report Team | Jul 6, 2010 | Demanding Views
So I started thinking about how BtoB marketers could benefit from apps beyond increasing brand engagement. A more powerful use of BtoB apps is to enable greater personal productivity and connectivity. Find out what would make your customers and prospects more...
by Demand Gen Report Team | Jun 29, 2010 | Demanding Views
Unfortunately, this approach of broad inclusiveness leads to a mish-mash of messaging and an ineffective marketing campaign that actually extends the sales cycle. Here are 3 practical steps marketers are taking today to hone their go-to-market strategies and shorten...
