by Demand Gen Report Team | Jun 22, 2010 | Demanding Views
DemandGen Report had the chance to catch up with CEO Stephan Dietrich to discuss the key business drivers for marketing automation, what the BtoB space can learn from BtoC tactics and how mobile and social media are shaping up overseas. DemandGen Report: Neolane has...
by Demand Gen Report Team | Jun 15, 2010 | Demanding Views
I’m talking an active role in the sales pipeline. Now you may be saying to yourself, “I’m a marketer, my role stops at the top of the funnel”. However, how can a sales and marketing organization truly have a collaborative environment if they have...
by Demand Gen Report Team | Jun 8, 2010 | Demanding Views
We often become so enamored with the new tools and processes available to us that we forget about the basics of segmentation and targeting — the “101” of marketing. Getting your leads and related information into a database to enable effective segmentation is really...
by Demand Gen Report Team | Jun 3, 2010 | Podcasts
Featuring: Carlos Hidalgo, President, The Annuitas Group Andrew Gaffney, Editor of DemandGen Report (Length – 4:02)
by Demand Gen Report Team | Jun 3, 2010 | Podcasts
Featuring: Steven Woods author of “Digital Body Language – Deciphering Customer Intentions in an Online World,” and co-founder and CTO of Eloqua Clara Shih, author of “The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences and...
