by Demand Gen Report Team | Jun 2, 2010 | Podcasts
Featuring: Adam Needles, Director, Field Marketing and B2B Marketing Evangelist at Silverpop Andrew Gaffney, Editor of DemandGen Report (Length – 9:23)
by Demand Gen Report Team | Jun 1, 2010 | Demanding Views
1. Targeted Lists- Simply put, the best way to increase response to send the message to the only the most relevant audience. In other words, by running multiple, smaller campaigns at a more highly refined list. Define your target profile for each product or value...
by Demand Gen Report Team | May 25, 2010 | Demanding Views
Sales’ function — its reason for being — is to provide clients with a satisfactory solution to the problem at hand. To help drive this, post-acquisition follow-up works best when it takes a Problem and Solution approach. First, be sure to come prepared —...
by Demand Gen Report Team | May 18, 2010 | Demanding Views
The premise of the article is fundamentally true — organizations will not purchase marketing automation and therefore get lead generation. However, the article misses by stopping at and mis-defining lead generation. The article also goes onto make the corporate web...
by Demand Gen Report Team | May 11, 2010 | Demanding Views
But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some reason, marketing automation on most occasions is misinterpreted as a lead generation solution. When in reality, marketing automation is just a...
