by Demand Gen Report Team | Mar 16, 2010 | Industry News
Oracle CRM On Demand customers now have access to the marketing automation capabilities that leverage the strength of their Oracle system. The integration is designed to give joint customers the ability to better manage leads and campaigns and gain insight into...
by Demand Gen Report Team | Mar 9, 2010 | Demanding Views
“Sales professionals are fighting to be heard by busy and distracted prospects, and studies confirm that salespeople are dialing more but connecting less,” said Josiane Feigon, author of the new book “Smart Selling on the Phone and Online.” “Marketers can no longer...
by Demand Gen Report Team | Mar 2, 2010 | Demanding Views
After the economic environment we saw in 2009, a framework to plan and model sales strategies that ensures timely execution of sales initiatives and visibility into performance is a must. If nothing else, the downturn should have woken up sales departments, uncovering...
by Demand Gen Report Team | Feb 23, 2010 | Demanding Views
With 350 million fans on Facebook and nearly 50 million professionals on LinkedIn, there’s a lot of bread than can be made. The question is how this marketer “manna” can feed the coffers of the companies that employ them. To maximize this social marketing...
by Demand Gen Report Team | Feb 16, 2010 | Demanding Views
By carefully managing and cultivating good relationships with influencers, you would find your perspectives known and understood by the writers, you would be included in mentions, and you might even find a slightly more positive perspective on your company than...
