by Demand Gen Report Team | Feb 9, 2010 | Demanding Views
Prodded on by the economic down turn, BtoB marketers are now being asked to prove their worth, justify their budgets, produce more and show results more than ever before. More and more marketers are waking up to the realization that BtoB marketing has become more...
by Demand Gen Report Team | Feb 2, 2010 | Demanding Views
Not only did the column’s suggestions seem to run counter to best practices, they seem to be diametrically opposed to what marketing automation is designed to do. The article instructed BtoB marketers to, “Make valuable content freely available on social media...
by Demand Gen Report Team | Feb 1, 2010 | Solution Spotlight
FEATURES/FUNCTIONALITY: Today’s buyers can’t be reached with traditional approaches to marketing. Outbound techniques like cold-calling, trade shows, email blasts and print advertising are getting more expensive and less effective. To get found by...
by Demand Gen Report Team | Jan 26, 2010 | Demanding Views
With CRM and marketing automation, marketers used lead management to better identify and prioritize leads, and realized tremendous revenue growth through lead nurturing — building relationships with qualified prospects regardless of their timing to buy, with the goal...
by Demand Gen Report Team | Jan 18, 2010 | Demanding Views
The advent of SaaS spared them the expense and the hassle. Today, anyone in the demand gen business is in a similar boat, stuck procuring and managing the records that comprise their database. But just as a wave of innovation around SaaS transformed the software...
