by Demand Gen Report Team | Oct 26, 2009 | Demanding Views
Leave it to the online education sector to teach us new techniques. For-profit, higher-ed giants like the University of Phoenix, Corinthian Colleges, Kaplan University and many other schools spend about $1 billion combined each year buying leads from third-party...
by Demand Gen Report Team | Oct 20, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY: Marketbright provides unique and powerful capabilities that appeal to marketing professionals such as: Templating and Reuse of Designs and Campaigns Collaboration and Workflow Multi-channel Tracking and Spend Optimization Advanced Lead...
by Demand Gen Report Team | Oct 20, 2009 | Demanding Views
Co-Author Stephen Bistritz, Ed. D. shared some of the key findings with DemandGen Report, including how salespeople can gain credibility among their target prospects and the nature of the executive buying process. DemandGen Report: What are some of the ultimate...
by Demand Gen Report Team | Oct 13, 2009 | Demanding Views
Prospect Experiences Techniques for Lead Nurturing Lead Nurturing Objectives The Right Kind of Lead Nurturing for Your Organization Where Do Lead Scoring Capabilities Fit in? Prospect Experiences According to the “Rule of 45,” 45% of inquiries buy within 12 months –...
by Demand Gen Report Team | Oct 2, 2009 | Demanding Views
The objective of our dashboard metrics is not reporting as much as capturing insight that can be used to improve performance. You want to select and define a set of metrics that 1) collectively reflects what is driving financial performance, 2) shows early indicators...
