by Demand Gen Report Team | Aug 25, 2009 | Demanding Views
You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will inevitably let marketing know that 1) marketing was just a small step in closing the sale so they deserve the credit, 2) they would...
by Demand Gen Report Team | Aug 17, 2009 | Demanding Views
As complex as the BtoB sales cycle can be, BtoB marketers often run very basic campaigns to match basic sales processes, and, therefore, their lead generation and lead nurturing programs are just as simple—often focusing on email and Web channels and using a single...
by Demand Gen Report Team | Aug 11, 2009 | Demanding Views
Most organizations establish metrics for evaluating lead cost effectiveness. These metrics typically capture a lead’s fully loaded cost, but they do not account for lead development time or lead revenue. By introducing the time and revenue variables into their...
by Demand Gen Report Team | Aug 4, 2009 | Demanding Views
However, we can take a look at how the key components of a lead generation blueprint interact and play in concert with each other. The success of a lead generation program is not because of one single marketing element (e.g. a great Webinar). Instead, it’s about...
by Demand Gen Report Team | Aug 3, 2009 | Solution Spotlight
Features/Functionality: LoopFuse OneView™ sales and marketing automation includes powerful support for all your sales and marketing demands, including demand generation, email marketing, lead management, lead nurturing, lead scoring, campaign management, website...
