by Demand Gen Report Team | Jul 27, 2009 | Demanding Views
• Mostly Inbound• Mostly Outbound• Both Equally• Inbound Only• Outbound OnlyThe target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing &...
by Demand Gen Report Team | Jul 20, 2009 | Demanding Views
People react to stories on an emotional level and trust the companies they connect with. Think of some companies you respect today: perhaps Apple, BMW, Southwest Airlines, Singapore Air. In each case, do you think of the technicalities of the products? Or do you think...
by Demand Gen Report Team | Jul 14, 2009 | Demanding Views
DemandGen Report recently caught up with BAO’s President Jim Higgins to learn how the company has broadened its services offering to help industry leaders deal with the realities of the economic downturn. In addition to putting more emphasis on the mid-market...
by Demand Gen Report Team | Jul 6, 2009 | Demanding Views
Step 1) Get your costs accounted for. Determine how much you’re spending on each marketing activity. Put in place a cost tracking system that can relate all direct and indirect costs to specific campaigns. For BtoB marketers, this includes the costs that...
by Demand Gen Report Team | Jun 29, 2009 | Demanding Views
Furthermore, according to Jim Lenskold, president of the Lenskold Group and a noted author and expert on marketing ROI, if only 2% to 10% of leads generated actually end up as closed sales, then a full 90% to 98% percent of leads are leaking out of the sales funnel....
