by Demand Gen Report Team | Jun 23, 2009 | Demanding Views
DemandGen Report: During the recent book tour for “Digital Body Language” you spoke at many marketing events and workshops. What are some of the new pain points and questions you are hearing out in the marketing now?Steve Woods: A lot of the conversations lately are...
by Demand Gen Report Team | Jun 16, 2009 | Demanding Views
The need to better align the sales and marketing organizations is generally well-known. These two organizations are connected through their shared roles in motivating customer purchase activities and divided by different cultures concentrating on different portions of...
by Demand Gen Report Team | Jun 3, 2009 | Demanding Views
But how exactly is document management moving from the old and inefficient applications to the new and more dynamic ones that are taking over today? The answer is in the basic social networking applications most of us use everyday – Facebook, Yelp, LinkedIn and host...
by Demand Gen Report Team | May 26, 2009 | Demanding Views
Consider that 90% of the prospect’s buying process happens without engaging any sales rep! Customers and prospects are in control of how and when they engage with any vendor. With that in mind, marketers need to make sure that their company and solutions are...
by Demand Gen Report Team | May 19, 2009 | Demanding Views
By radically implementing integrated lead generation & nurturing technologies, Marketing can have a huge and measurable effect on sales. If your website is a thought leadership hub, the impact can be exponential. New marketing automation technology enables your...
