by Demand Gen Report Team | May 4, 2009 | Demanding Views
In this introductory article and in a series of follow-on articles, we will explore the idea that organizations can gain much more than mere lead generation by instituting a closed loop contact-to-contract lead measurement process and then acting decisively on the...
by Demand Gen Report Team | Apr 28, 2009 | Demanding Views
As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming these challenges to prioritize lead quality over lead quantity....
by Demand Gen Report Team | Apr 20, 2009 | Demanding Views
Here are some clear strategies to help bring your current customers into the future growth of your business:• Know thy customer: Most companies collect loads of information from their customers but only the successful firms integrate the voice of the customer into...
by Demand Gen Report Team | Apr 13, 2009 | Demanding Views
1. Using the telephone as a spray and pray device.Yes, the telephone can be a great tool to reach many people, but it only adds value when used effectively. Often times, companies use telemarketing as a mass marketing medium and make “one size fits all”...
by Demand Gen Report Team | Apr 6, 2009 | Demanding Views
How do you measure your revenue contribution though? Fortune 500 marketing VPs often tout the success of multi-channel campaigns that have microsite, nurturing, and layered campaign elements. They recount measurable success that resulted in X more dollars to the...
