by Demand Gen Report Team | Mar 31, 2009 | Demanding Views
While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of buying and selling,” she says. “It is enabled by Web 2.0...
by Demand Gen Report Team | Mar 24, 2009 | Demanding Views
The challenge in generating very high quality leads is finding sufficient warm lead inquiries to meet your MQL volumes. We were seeking alternative lead sources that could generate a high lead conversion rate at an acceptable cost. As we discovered new lead sources,...
by Demand Gen Report Team | Mar 16, 2009 | Demanding Views
Even if the audience is aware of your event, it may take several tries for them to decide it’s worth their time. You may need to create differently worded invitations and landing pages for the different personalities of your anticipated audience.Instead of...
by Demand Gen Report Team | Mar 10, 2009 | Demanding Views
Buyers typically proceed through a three-phase education process in the early stages of the procurement cycle. While these phases aren’t as discrete as presented below, this framework helps us better understand matters from the buyer’s perspective.PHASE...
by Demand Gen Report Team | Mar 4, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY: 1:1 Email Marketing – eTrigue’s integrated email engine gives you the power to easily create and target audiences large or small with tailored email campaigns designed to generate and nurture more leads and close more sales. You...
