by Demand Gen Report Team | Jul 16, 2018 | Industry News
In a climate where buyers are expecting and demanding relevant engagement at every touch point, B2B organizations are looking for deeper intelligence on buying signals, even before a prospect visits their website or fills out a registration form. While activity data...
by Demand Gen Report Team | Apr 19, 2018 | Industry News
The countdown to the General Data Protection Regulation (GDPR) compliancy deadline is on. In T-minus 35 days, any company that has business relations with residents in the European Union is required to be GDPR-compliant — all in an effort to give EU citizens more...
by Demand Gen Report Team | Apr 18, 2018 | Industry News
The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of concentration on buyer needs are contributing to...
by Demand Gen Report Team | Mar 12, 2018 | Blog, Podcasts
In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They...
by Demand Gen Report Team | Mar 6, 2018 | Blog
By 2019, it’s estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically,...
