by Demand Gen Report Team | Sep 9, 2016 | Blog
In today’s B2B marketplace, creativity and contextual information through the right channels — at the right time — are what keep brands top of mind within their target audiences. This can be tough when you have a limited budget or a small marketing team....
by Demand Gen Report Team | Jul 15, 2016 | Blog
Successful B2B marketers are able to maximize the shelf life of their content — oftentimes turning a single piece of content into multiple assets to fuel marketing campaigns. Magnetic did just that by formulating a research report designed to gauge how retailers are...
by Demand Gen Report Team | Feb 18, 2016 | Industry News
The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing executives with three days of content marketing and demand generation learning and insight. During the closing keynote, attendees were provided a...
by Demand Gen Report Team | Jan 22, 2016 | Industry News
Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen...
by Demand Gen Report Team | Jan 19, 2016 | Industry News
In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report,...
