by Demand Gen Report Team | Mar 29, 2013 | Industry News
HubSpot yesterday announced the acquisition of startups Chime, a notification aggregator, and PrepWork, a calendar app. Chime created Chrome plug-in that enables users to receive social media notifications via their browser while PrepWork constructed a platform which...
by Demand Gen Report Team | Mar 28, 2013 | Industry News
Infusionsoft kicked off its InfusionCon 2013 users’ conference by unveiling its 2013 Spring release, which adds a campaign library, social tools, and a centralized daily task manager to the company’s marketing automation software. “2012 was the year that...
by Demand Gen Report Team | Mar 27, 2013 | Industry News
Marketing operations is no longer an island of misfit projects, inhabited by IT guys spitting out reports and financial types poring over budgets. Today’s data-driven B2B marketing organizations rely heavily on marketing operations to improve the performance,...
by Demand Gen Report Team | Mar 26, 2013 | Solution Spotlight
SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue across the web, mobile, social and email. Companies use SnapApp to: Generate leads; Nurture and profile prospects; Drive revenue; and Engage...
by Demand Gen Report Team | Mar 26, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates When Salesforce.com CEO Marc Benioff told analysts late last month that “We need to buy more marketing companies,” ears perked up across the marketing automation industry and eyes turned to Marketo. But that’s nothing...
