by Demand Gen Report Team | Mar 5, 2013 | Industry News
Silverpop announced new mobile messaging capabilities that allow Silverpop users to implement automated, behavior-based SMS campaigns. Silverpop partnered with Velti, a provider of mobile marketing and advertising technology, to develop these mobile features. The...
by Demand Gen Report Team | Mar 4, 2013 | Industry News
Mimvi, a mobile discovery technology company, announced the formation of its B2B division, LaunchPad. The division was established to address growing corporate interest in Mimvi’s search and discovery technology spanning mobile apps and content, according to a...
by Demand Gen Report Team | Mar 1, 2013 | Industry News
Salesforce.com posted double-digit revenue growth in Q4 and its full fiscal year, which ended Jan 31, and projected strong earnings for the coming fiscal year. For the full fiscal year 2013, the company reported revenue of $3.05 billion, an increase of 35% from the...
by Demand Gen Report Team | Feb 28, 2013 | Industry News
There are several challenges sales teams face throughout the various stages of the funnel process, including the need to improve efficiency and increase revenue growth. A recent webinar titled The Funnel Is Not A Process: Understanding Lead-To-Revenue Management,...
by Demand Gen Report Team | Feb 26, 2013 | Industry News
Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to take place during Q3 of 2013, following a standard SEC review and other preparatory actions. Experts say the Marketo IPO is designed to capitalize on the...
