by Demand Gen Report Team | Jan 11, 2013 | Industry News
SalesFUSION, maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, has released a new solution for Sage CRM. The new version of SalesFUSION for Sage CRM delivers a fully integrated email marketing and web site visitor tracking...
by Demand Gen Report Team | Jan 10, 2013 | Industry News
“Relevance” is the mantra for today’s B2B content marketers. Look beyond the content, however, and you’ll see other changes transforming another key to any successful lead generation campaign: the landing page. Yesterday’s passé...
by Demand Gen Report Team | Jan 9, 2013 | Demanding Views
The New Year is upon us, and what better time to take a fresh look at SEO best practices? No doubt you have big goals for 2013 — with that in mind, we’d like to share some of the pillars of lead generation through SEO: By Paul Taylor, CEO, Webmarketing123...
by Demand Gen Report Team | Jan 4, 2013 | Industry News
A recent survey of sales and marketing professionals found that just 16% believe that their teams’ activities are fully aligned, and one in 10 respondents say they are not aligned at all. The Channel Partnership, in conjunction with The Leadership Foundation,...
by Demand Gen Report Team | Jan 3, 2013 | Demanding Views
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study from Lenskold Group/The Pedowitz Group, 373 marketers were surveyed and 68% are using some type of marketing automation system. While this is...
