by Demand Gen Report Team | Jan 3, 2013 | Industry News
When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering. Here’s one of the latest, from Pew Internet: 87% of smartphone owners check the Internet or email on their phones, including 68% who do so every...
by Demand Gen Report Team | Jan 2, 2013 | Industry News
Salesforce.com recently issued a set of release notes that offer a detailed preview into the company’s planned Spring 2013 update for its CRM platform. According to the release notes posted to the Salesforce.com web site, the company’s Spring ’13...
by Demand Gen Report Team | Dec 27, 2012 | Industry News
If the latest 2012 ad spending numbers are any indication, 2013 is going to be quite a year for mobile marketing. According to recent eMarketer data, U.S. mobile ad spending grew much more quickly than expected during the last part of 2012. The research organization...
by Demand Gen Report Team | Dec 27, 2012 | Demanding Views
By Adam B. Needles, Chief Strategy Officer, Annuitas Conventional wisdom in B2B demand generation is maturing. There’s a growing awareness that strategic demand generation requires evolution of people, processes, content and technology – not merely marketing...
by Demand Gen Report Team | Dec 26, 2012 | Industry News
Social media has become an integral part of many lives worldwide, and shows no signs of stopping. According to Nielsen’s Social Media Report 2012, online time spent using mobile apps was up 122%. Mobile web time has increased 22%, while PC time experienced a 4%...
