by Demand Gen Report Team | Dec 21, 2012 | Industry News
Online and mobile video presentations solution provider Brainshark has unveiled the Brainshark Mobile Player, an HTML5-based played designed to offer iOS and Android users a more interactive experience while viewing Brainshark video presentations on mobile devices....
by Demand Gen Report Team | Dec 20, 2012 | Industry News
Oracle announced today that it will acquire Eloqua, Inc. for $871 million. Oracle will pay $23.50 per share for Eloqua, a 31% premium over the marketing automation vendor’s closing stock price of $17.92 yesterday. According to an Oracle news release, it will use...
by Demand Gen Report Team | Dec 19, 2012 | Industry News
Twitter recently announced a new set of features designed to help marketers target Promoted Tweets within the social media site’s search results. The changes, detailed last week on the company’s advertising services blog, include three new options for...
by Demand Gen Report Team | Dec 19, 2012 | Solution Spotlight
The Acquisio Performance Media Platform helps B2B marketers optimize their paid media campaigns across all online channels. The platform was designed for search marketing, and it now includes support for mobile ads, Facebook ads, and display ads on Google Display...
by Demand Gen Report Team | Dec 18, 2012 | Demanding Views
By Atri Chatterjee, CMO, Act-On Software Standing out in a crowded marketplace, and effectively connecting with prospects across channels, is an overwhelming challenge for SMBs that serve the B2B market. That’s why our team at Act-On recently commissioned a...
