by Demand Gen Report Team | Dec 18, 2012 | Industry News
Most B2B marketers understand the importance of lead nurturing, and they’re eager to get started. The key to a successful nurturing campaign, however, isn’t just about execution – it’s also about preparation. This was one of the key issues discussed...
by Demand Gen Report Team | Dec 18, 2012 | Industry News
Marketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors. According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round....
by Demand Gen Report Team | Dec 17, 2012 | Industry News
B2B marketers are suffering from a costly disconnect between their long-term strategies and day-to-day tactical activities, according to a recent national study. The study, conducted by DemandBase with assistance from Ziff Davis, found that many marketing...
by Demand Gen Report Team | Dec 13, 2012 | Industry News
Marketo this week announced the launch of new a client services offering for the company’s Marketing Nation ecosystem. The company’s Marketing Nation Client Services will provide support, education and expert consultation to drive marketing and sales...
by Demand Gen Report Team | Dec 12, 2012 | Solution Spotlight
NetFactor’s VisitorTrack and DiscoverOrg have teamed up to announce a partnership designed to benefit B2B sales and marketing organizations. VisitorTrack allows DiscoverOrg’s customers to instantly transform their lead lists from cold to hot. At the same...
