by Demand Gen Report Team | Nov 28, 2012 | Demanding Views
By Tony Tissot, Senior Director Of Marketing, eTrigue The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops. By Tony Tissot, Senior Director Of...
by Demand Gen Report Team | Nov 27, 2012 | Industry News
The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath. The company’s Email Intelligence Report found that marketers account for 70% of all...
by Demand Gen Report Team | Nov 26, 2012 | Industry News
LatticeEngines announced today that it has raised $20 million in venture funding. According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating. Lattice Engines is a...
by Demand Gen Report Team | Nov 26, 2012 | Industry News
Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council. The study, “The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012,” is the...
by Demand Gen Report Team | Nov 21, 2012 | Industry News
Salesforce.com reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate. The CRM vendor reported revenue of $788 million, or 33 cents a...
